Katalist

Katalist is an AI creative studio designed for performance teams. It allows users to generate storyboards and videos from scripts, enabling the creation of high-performing advertising content. The platform supports starting a project from a new script or by using a video that has previously performed well.

The core functionality revolves around a three-step process: Surface, Recast, and Scale. Users can begin by generating a storyboard from a script, which includes consistent characters and scenes. Once the storyboard is approved, the tool can be used to swap products into winning creatives. This product swap engine replaces a reference item with a user's real product, maintaining the item's exact shape, label, and colors while matching the scene's lighting and scale. This process eliminates the need for reshoots.

Beyond product replacement, Katalist allows for character and voice modification. Users can replace existing characters or voices, or localize a video for a new market by adjusting lip-sync. The system ensures character consistency across every shot in the storyboard and final video. Finally, the tool allows users to scale a successful video across multiple SKUs and different clients to maximize ad performance.

Best for

• Performance marketing teams needing rapid ad iteration.
• Brands launching new products without costly reshoots.
• Teams that need to localize video content for new global markets.
• Creating large volumes of ad variants across multiple SKUs.
• Projects requiring consistent character appearance throughout a video campaign.

Frequently asked questions

What is Katalist.ai?

Katalist is an AI creative studio built for performance teams. It allows users to generate storyboards and videos, swap products into existing creatives, and export content in various formats.

How does the product swap feature work?

Product swap takes a real product photo and replaces an item in a creative. It keeps the product's true shape, label, and colors while ensuring it matches the scene's lighting and scale.

How consistent are the characters in the generated videos?

Characters are consistent across every shot. Users cast a character using a reference image, and Katalist maintains that same face and look throughout the entire storyboard and video.

Can I try Katalist for free?

Yes. You can sign up for free and receive free credits to generate your first storyboard without needing a credit card.

Does the tool handle localization?

Yes. You can adjust winning videos from existing markets to localize them, including adjusting lip-sync for new markets.

Do the products look realistic in the videos?

Yes. The tool works using your real product photos, which ensures the true shape, label, and colors are carried into the creative, matched to the scene's lighting and scale.

Alternatives

• Artistly — Use this if you need a dynamic platform for brands and influencers to create visually stunning content for commercial projects.
• Canva — Use this if you require a user-friendly design platform for creating professional designs that can be shared or printed.
• Jitter — Use this if your primary need is to design eye-catching animated content and interfaces.
• ElevenLabs — Use this if you specifically need an AI voice generator to convert text to natural-sounding speech for your videos.
• Suno AI — Use this if your project requires generating unique music or soundscapes from text prompts.
• Udio — Use this if you are focused on discovering, creating, and sharing musical creations with a community.
• Shots — Use this if you are looking to craft beautiful presentations for social media or websites.