Unbounce

Unbounce is a web-based platform for building landing pages and improving conversion rates. You assemble pages in a drag-and-drop editor without writing code, start from templates, and publish on hosting included with the plans. From there you can create page variants, run A/B tests, and use Smart Traffic, an AI feature that decides which page variant each visitor sees rather than splitting traffic evenly.

Higher plans add a hybrid builder with custom code, scripts, and pixels, plus dynamic text replacement, page scheduling, advanced triggers, conversion reporting, audience insights, and industry benchmarking. Integrations are a major part of the product: native connections to CRM and marketing automation tools, along with webhooks, Zapier, Google Tag Manager, Google Analytics, and Google Ads. The site also lists MCP connections to ChatGPT and Claude. The product runs in the browser; no mobile apps are mentioned on the site.

The pricing page lists four annual plans: Build, Experiment, Optimize, and Concierge. Build starts at $22 per month billed annually with 5 pages, 1 user, 1 root domain, 4,000 AI credits, and up to 500 monthly visitors. Experiment adds unlimited A/B testing, up to 30,000 visitors, 3 users, and 2 root domains; Optimize adds AI traffic routing and up to 50,000 visitors; Concierge starts at 100,000 visitors with 15 users, 5 root domains, implementation services, and a dedicated customer success manager. Templates, free hosting, and unlimited conversions are listed across the plans, and testing and optimization features vary by tier. Prices for the three higher tiers weren't listed at the time of writing.

Best for

• Paid search and social marketers who need dedicated landing pages for each campaign
• Growth teams running continuous A/B tests across page variants
• Businesses that want AI to route visitors instead of relying only on manual split tests
• Teams that need landing pages connected to CRMs and marketing automation through native integrations, Zapier, or webhooks
• Marketers who want to launch and edit pages without a developer
• Larger teams or agencies managing multiple root domains and users on the Concierge tier

Frequently asked questions

Does Unbounce require coding?

No. Pages are built with a drag-and-drop editor, and templates and hosting are included. Higher plans add custom code, scripts, and styling if you want more control.

How much does Unbounce cost?

The Build plan starts at $22 per month billed annually, with 5 pages, 1 user, and up to 500 monthly visitors. The Experiment, Optimize, and Concierge tiers scale up traffic, users, and AI credits; their dollar prices weren't listed at the time of writing.

What is Smart Traffic?

Smart Traffic is Unbounce's AI traffic routing feature, included on the Optimize plan. It uses AI to match each visitor with the page variant most likely to convert for them instead of splitting traffic evenly.

What are AI credits?

Each plan includes a monthly allowance of AI credits — 4,000 on Build, up to 200,000 on Concierge — that covers the platform's AI features. The site doesn't specify which actions consume credits.

Which tools does Unbounce integrate with?

Native integrations cover many CRM and marketing automation tools, and you can also connect via webhooks, Zapier, Google Tag Manager, Google Analytics, and Google Ads. The site lists MCP connections to ChatGPT and Claude as well.

Is there a free plan?

No free plan is mentioned on the pricing page; the lowest listed tier is Build at $22 per month billed annually. The site doesn't state whether a free trial is available.