Short.io

Short.io is a URL shortening and link management platform. Instead of publishing links on a generic shortener domain, you connect your own domain or subdomain and issue short links that carry your brand. Every link is tracked, so click performance shows up in the platform's analytics.

Beyond basic shortening, the platform covers several link-management jobs: detailed click analytics, QR code generation, A/B testing, and team collaboration features. Developers can create and manage links programmatically through a REST API, which makes the tool usable inside other systems and automated workflows rather than only through a web dashboard.

The company targets businesses, marketers, teams, and developers. Its enterprise page states that it serves teams ranging from 10 to 10,000 users, so the product is positioned to scale from individual use up to organization-wide deployments.

Pricing starts with a free plan that includes up to 1,000 branded links and requires no credit card. A third-party review cites paid plans starting at $18 per month, but the homepage does not list current plan prices, so check short.io for up-to-date figures.

Best for

• Marketers who want campaign links on their own domain instead of a generic shortener
• Teams that need shared link management with collaboration features
• Developers who want to create and manage links through a REST API
• Businesses that want QR codes generated alongside their short links
• Campaign owners who want to run A/B tests and compare click performance

Frequently asked questions

Is there a free plan?

Yes. The free tier includes up to 1,000 branded links and does not require a credit card.

Can I use my own domain for short links?

Yes. Custom domains and subdomains are core features, which is what makes the links fully branded rather than generic.

How much do paid plans cost?

The homepage does not list current prices. A third-party review cites paid plans starting at $18 per month, but confirm current pricing on short.io before signing up.

Does Short.io have an API?

Yes. A REST API supports link creation and management, along with integrations and automation in other systems.

Does it generate QR codes?

Yes. QR code generation is listed among the platform's core features alongside analytics and A/B testing.

Who is Short.io for?

The company targets businesses, marketers, teams, and developers. Its enterprise page says it serves teams from 10 to 10,000 users.

Alternatives

• 2TJ Shortener — a URL shortening service to consider if you want a simpler shortener without the broader link-management feature set.
• AR Code — a better pick if QR codes are your main need and you want them to launch augmented reality experiences.
• wetracked.io — fits better if you run a Shopify or WooCommerce store and need ad conversion tracking rather than branded link management.
• Similarweb — choose this if you need broad website traffic and market intelligence rather than per-link click analytics.