Ortto

Ortto is a marketing automation platform that combines customer data, journey building, and analytics in a single product. Instead of stitching together a separate email tool, CDP, and reporting dashboard, teams work from one shared customer record that feeds their campaigns and their reporting.

The core of the product is the journey builder, which supports email, SMS, push notifications, forms and surveys, and in-app messages. On the data side, Ortto includes a customer data platform with custom activities, dashboards, custom reports, and lead scoring. It connects to other tools through no-code integrations, including Google Ads, Facebook, Recurly, and HelpScout, so customer data from ads, billing, and support systems can flow into the same platform.

Ortto also publishes templates and resources, including on-demand sessions on email design and marketing automation for nonprofits — one customer story features Rare Cancers Australia using the platform for supporter engagement.

Best for

• Marketing teams that want email, SMS, and push campaigns managed from one customer record
• Businesses replacing a patchwork of separate email, CDP, and analytics tools
• Teams that need lead scoring and custom reports alongside their campaign sending
• Nonprofits and fundraisers running supporter engagement journeys
• Companies that want no-code integrations with ad platforms, billing tools like Recurly, and support tools like HelpScout

Frequently asked questions

What channels does Ortto support?

Ortto's journey builder supports email, SMS, push notifications, forms and surveys, and in-app messages.

Does Ortto include a customer data platform?

Yes. Ortto includes a customer data platform with custom activities, dashboards, custom reports, and lead scoring, connected through no-code integrations.

How much does Ortto cost?

The homepage doesn't display pricing. You'll need to contact Ortto or check their site for current plans.

Does Ortto integrate with other tools?

Yes. The site highlights no-code integrations, with Google Ads, Facebook, Recurly, and HelpScout shown among the connected tools.

Is Ortto suitable for nonprofits?

Ortto publishes resources aimed at fundraisers and features nonprofit customers like Rare Cancers Australia, so it appears to serve that segment, though the site doesn't list nonprofit-specific pricing.

Alternatives

• VBOUT — a broader marketing platform with social media management alongside email marketing and analytics.
• WhatConverts — better if your priority is lead tracking and reporting for PPC and SEO rather than campaign sending.
• Dub.co — a fit if you mainly need open-source link management and tracking rather than a full automation platform.
• Testimonial — useful when you want to collect customer testimonials to support your marketing, not run the campaigns themselves.