Moz

Moz is an SEO software platform that has been around since 2004 and is best known for creating Domain Authority, a metric that predicts how well a website's links will help it rank in search results. The company sells several products under the Moz brand: Moz Pro (an all-in-one SEO toolkit), STAT (large-scale rank tracking), Moz Local (local listings and review management), and the Moz API (access to its proprietary link and authority data).

Moz Pro covers the core SEO workflow: keyword research, content optimization, rank tracking, technical site audits, and competitor analysis. A newer addition is AI search monitoring, which tracks how often your brand appears in LLM-generated answers, whether it's the first recommendation or buried behind competitors, and how AI models perceive your brand week to week. The platform also includes digital PR features for backlink analysis and media prospecting.

STAT is aimed at enterprises and agencies tracking rankings at scale. It pulls daily SERP data — including the full 100-result SERP and its HTML — for keyword counts starting in the thousands, across desktop and mobile and any location. It offers share-of-voice metrics, SERP feature insights, custom keyword segments, and reporting via CSV exports, APIs, and Looker Studio connectors.

Moz Local handles business listings on Google, Facebook, and other directories, review monitoring and responses across multiple sites from one dashboard, social posting of news and offers, and reporting on visibility, sentiment, and online presence scores. It supports businesses with one location or up to 10,000.

The Moz API exposes the company's proprietary data — including a link index the site cites at 44.8 trillion current links — plus Domain Authority and Page Authority metrics, for teams building their own tools and dashboards.

Best for

• In-house marketing teams that want keyword research, audits, and rank tracking in one subscription
• Agencies and enterprises tracking rankings across thousands of keywords daily (STAT)
• Brands that want to monitor how often AI models like LLMs mention and recommend them
• Multi-location businesses managing listings and reviews across directories (Moz Local)
• Developers and data teams building custom dashboards on Moz's link and authority metrics (Moz API)
• PR and link-building teams auditing backlink quality and finding prospecting opportunities

Frequently asked questions

What is Domain Authority?

Domain Authority is a Moz-developed metric that predicts the ranking strength of a website's backlink profile. It's widely used in the SEO industry for comparing sites and evaluating link prospects.

What products does Moz offer?

Based on the site, Moz sells Moz Pro (all-in-one SEO and AI search toolkit), STAT (large-scale rank tracking), Moz Local (listings and reputation management), and the Moz API.

Does Moz track AI search visibility?

Yes. Moz Pro includes AI visibility features that measure how often your brand is mentioned in LLM responses, whether it's the first recommendation, and how competitors compare, with weekly data updates.

How much does Moz cost?

The homepage doesn't list pricing. You'll need to check moz.com or contact sales for current plan and product pricing.

Can I use Moz data in my own tools?

Yes. The Moz API provides access to Moz's proprietary metrics, including Domain Authority, Page Authority, and its link index, for building custom tools and dashboards.

Is Moz suitable for local businesses?

Yes. Moz Local is built specifically for managing business listings, reviews, and social posts, and the site says it works for a single location or up to 10,000.

Alternatives

• Similarweb — pick it if you need traffic intelligence and market data on any website rather than first-party SEO tooling.
• RanksPro.io — a free option if you want basic rank tracking and visibility insights without a paid enterprise suite.
• Kwestify — better if keyword research and niche discovery are your main need, without the full toolkit.
• Keywordscale — suited to building topical keyword clusters and content plans rather than managing listings or AI visibility.