Maze

Maze is a user research and testing platform built for product teams that want to test ideas before and after they ship. It covers the research loop end to end: recruit participants, run a study, and turn results into reports. Study formats include prototype testing, live website testing, mobile testing, surveys, and moderated interviews, with dedicated use cases for concept testing, usability testing, copy testing, and measuring user satisfaction.

Several parts of the workflow are automated or AI-assisted. An AI Study Builder drafts studies, an AI Moderator can run moderated sessions, and the platform's Learn & Decide section includes automated reports, Maze AI analysis, and video clip recordings. Participant recruitment works two ways: a built-in research panel for reaching outside testers, and in-product prompts for testing with your existing users. Maze connects to Figma for prototypes and Slack for sharing, and it offers an MCP server (marked as new on the site) for connecting research data to other tools.

The company positions the product around continuous research — the homepage reads "research at the pace of change" — and publishes case studies with customers including Hopper, Itaú, Braze, Safelite, and LCS. Beyond the product, Maze maintains free resources like a question bank, study templates, and a sample size calculator. Signup is free to try, and paid plans are listed on the site's pricing page, though the homepage itself doesn't spell out tiers or limits.

Best for

• Product designers who want to validate Figma prototypes with real users before development
• User researchers running unmoderated tests at scale alongside occasional moderated interviews
• Product managers testing concepts, copy, and messaging before a launch
• Market researchers running concept, ad, and message tests (Maze has a dedicated market researcher track)
• Teams that need both an external participant panel and in-product prompts to reach their own users
• UX and research teams in software, financial services, or insurance

Frequently asked questions

What types of studies can I run in Maze?

Prototype testing, live website testing, mobile testing, surveys, and moderated interviews. The site also calls out concept testing, usability testing, copy testing, and user satisfaction as core use cases.

Does Maze recruit test participants for me?

Yes. You can source testers from Maze's research panel or use in-product prompts to recruit from your own user base.

Does Maze work with Figma?

Yes — a Figma integration is listed on the site, alongside Slack and a newer MCP server for connecting Maze research to other tools.

Is Maze free?

There's a "Try Maze for free" signup on the site, so you can start without paying. The homepage doesn't show plan details, limits, or pricing tiers — the pricing page covers that.

How does Maze use AI?

Three ways, per the site: an AI Study Builder that drafts studies, an AI Moderator that can run moderated sessions, and Maze AI, which supports analysis and automated reporting.

Who is Maze built for?

The site targets user researchers, market researchers, product designers, and product managers, with industry pages for financial services, tech and software, and insurance.

Alternatives

Maze is a research and testing platform, so none of the following are direct competitors — they cover the creation side of design work:

• Canva — pick it when you need to produce the designs and marketing assets themselves rather than test them with users.
• Jitter — for animated interface and social content creation, not user research.
• BrandBird — for turning screenshots into polished graphics for social or landing pages.