Cheerio

Cheerio is a customer engagement and revenue automation platform for businesses that need to reach customers across multiple channels. It handles messaging over WhatsApp, email, Instagram, Messenger, SMS, and RCS, and its terms describe the service as a way for businesses to communicate with customers across email, SMS, and WhatsApp. The company operates from India — its domain is cheerio.in and its published overage pricing is in rupees.

The most distinctive part of Cheerio is how automations get built. Instead of a traditional drag-and-drop flow builder, the platform uses natural-language prompts: you describe the workflow you want, and the system assembles it. Cheerio also orchestrates AI models and third-party integrations within those workflows, so a single automation can pull in data, make decisions, and trigger messages across channels. Campaigns can be launched over email, SMS, and WhatsApp from the same interface.

Pricing follows a usage-based model on top of plan tiers. Each plan includes a monthly quota of automation tasks, and usage beyond that quota is billed at ₹0.25 per additional task. Cheerio positions its Enterprise plan for organizations operating at scale, and startup directories list B2B tech and SaaS companies as a primary audience. Full plan prices are not published on the publicly available pages, so you will need to contact the company for a quote.

Best for:

• B2B tech and SaaS teams running lifecycle engagement across email, WhatsApp, and SMS
• Marketers who want to describe automations in plain language instead of building drag-and-drop flows
• Businesses that treat WhatsApp as a primary customer channel alongside email
• Teams running campaigns across several messaging channels from one place
• Enterprises that want automation quotas with predictable per-task overage pricing

Frequently asked questions

Which channels does Cheerio support?

The platform covers WhatsApp, email, Instagram, Messenger, SMS, and RCS. Its terms specifically call out email, SMS, and WhatsApp as business communication channels.

How do you build automations in Cheerio?

You write prompts in natural language rather than assembling drag-and-drop flow diagrams. The platform then orchestrates AI models and integrations to execute the workflow.

How much does Cheerio cost?

Full plan pricing is not published on the pages reviewed. The clearest public figure is ₹0.25 per additional automation task once you exceed the monthly quota included in your plan, and there is an Enterprise tier for large organizations.

Who is Cheerio built for?

Businesses and enterprises, with B2B tech and SaaS companies called out as a key audience in startup directories. The Enterprise plan targets organizations operating at scale.

Does Cheerio use AI?

Yes. The platform orchestrates AI models within workflows and supports prompt-based automation, which is its main difference from traditional flow builders.

Is there a free plan?

The available material does not mention a free tier. Check the site or contact the company for current plan options.

Alternatives

• TryowBOT — pick this if you mainly need a customer engagement chatbot for marketing and sales rather than full omnichannel automation.
• Fostio — a fit if you want funnels and CRM bundled with your marketing automation instead of a messaging-first platform.
• Semrush — better when your priority is SEO, competitor research, and content marketing rather than customer messaging.