AdTargeting

AdTargeting is a keyword and audience research tool built around two jobs: finding Facebook interests to target and researching Google keywords. You enter a seed keyword, interest, or page, and the tool returns related interests or keywords along with the numbers that matter for ad planning — audience size, gender and age breakdowns, and category/path data that shows where an interest sits in Facebook's targeting taxonomy.

On the Google side, AdTargeting reports search volume, CPC, and paid-difficulty estimates for keywords, so you can gauge both demand and what competitors are likely paying before you bid. The site's tutorials also cover TikTok keyword and audience research, so interest discovery extends beyond Facebook and Google.

Two more research modes round out the feature set: a page-audience analysis, which looks at the audience behind a Facebook page, and an advertiser lookup that works like a lightweight adspy tool, letting you check which advertisers are associated with a given page or keyword. The site markets itself as free — a "#1 Free" label appears in several places, and the FAQ directs users to the pricing page to try it at no cost.

Best for

• Media buyers building Facebook interest lists for new campaigns
• E-commerce sellers researching which audiences to test for a product
• PPC advertisers checking search volume, CPC, and paid difficulty before bidding on Google keywords
• Marketers auditing the audience behind a competitor's Facebook page
• Agencies comparing interest options across Facebook, Google, and TikTok research

Frequently asked questions

Is AdTargeting free?

The site describes the tool as free in multiple places, and its FAQ says you can try it for free through the pricing page. Detailed plan pricing isn't stated on the homepage.

Which platforms does it cover?

Facebook interests and Google keywords are the core. Tutorials on the site also walk through TikTok keyword and audience research.

What data does it show for a Facebook interest?

Audience size, gender and age breakdowns, and category/path data that places the interest within Facebook's targeting structure.

What Google keyword data is included?

Search volume, CPC, and paid-difficulty estimates for each keyword.

Can I research competitors?

Yes. Page-audience analysis shows the audience behind a Facebook page, and an advertiser lookup lets you see advertisers connected to a page or keyword.

Who uses AdTargeting?

Advertisers, marketers, and e-commerce or online business owners doing audience research and ad targeting optimization.

Alternatives

• Semrush — a broader digital marketing suite if you need SEO, content, and PPC management alongside keyword research.
• Similarweb — for website traffic and market intelligence rather than ad interest targeting.
• Spok — if your keyword research is aimed at SEO content instead of paid ad audiences.
• Sovran — for testing hook variations on Meta ads once you've picked your audiences.
• wetracked.io — to track ad performance for Shopify or WooCommerce stores after campaigns launch.