Serpstat

Serpstat is an SEO and search marketing platform that bundles keyword research, competitor analysis, rank tracking, backlink analysis, and technical site audits. Beyond the main toolset, it sells its underlying data at scale: a SERP database covering 2.2 billion-plus keywords, domain and keyword datasets, and API delivery for companies that need SEO data inside their own products or analytics pipelines.

Keyword research covers both organic and paid keywords, with search volume, CPC, competition level, keyword difficulty, and SERP feature data across more than 230 Google regions. A clustering tool groups keywords automatically and maps them to pages, which helps when planning site structure or content briefs. Rank tracking runs daily checks on desktop and mobile, down to city level, and includes competitor positions.

Backlink analysis reports referring and external domains, anchors, new and lost links, link-type distribution, and domain rating over time. The site audit flags technical errors that can hurt search visibility. There is also a dashboard for managing business listings across local directories, a Chrome extension (Website SEO Checker) for quick on-page checks, and report exports to PDF, CSV/JSON, or via API.

Best for:

• In-house marketing teams that want keyword research, rank tracking, and site audits under one subscription
• Agencies running competitor research and client reporting across multiple domains
• PPC specialists analyzing paid keywords and advertising competitors
• SaaS and SEO tool builders that need keyword, backlink, or SERP data through an API
• Enterprise data teams feeding bulk SEO datasets into BI or AI/ML workflows
• Local businesses managing directory listings and reputation from one dashboard

Frequently asked questions

Is Serpstat free to use?

There is a 7-day free trial with access to paid features after signup. The reviewed material does not mention a permanently free plan, so ongoing use appears to require a paid subscription.

How much does Serpstat cost?

Plan prices are not listed in the material reviewed. The site offers a 7-day free trial, paid plans, and separate data-licensing fees for full database access and API delivery. Check serpstat.com for current pricing.

How large is the keyword database?

The SERP database covers 2.2 billion-plus keywords, including top-100 Google results, ads, and SERP features. Keyword metrics are available across more than 230 Google regions.

Does rank tracking cover mobile and local results?

Yes. Rank checks run daily on both desktop and mobile, and you can track any Google country, region, state, or city, including competitor positions.

Can I use Serpstat data in my own product?

Yes. Datasets and API-based delivery are available under separate commercial licensing, aimed at SaaS products, BI tools, and AI/ML pipelines that need keywords, backlinks, SERP snapshots, or domain intelligence in bulk.

Is there a browser extension?

Yes. The Website SEO Checker extension for Chrome provides quick on-page and site analysis without opening the full platform.

Alternatives

Serpstat covers a wide range of SEO tasks. If you only need part of that, these alternatives focus on narrower slices:

• Konvart — an all-in-one SEO and AEO platform, from audits to rankings; pick it if you also want answer-engine optimization alongside classic SEO.
• RanksPro.io — rank tracking, audits, and LLM visibility built for agencies; pick it if agency reporting and AI-search visibility matter most.
• ZipTie — a focused SEO rank tracking tool; pick it if you only need rank monitoring without the rest of the platform.
• Keywordscale — topical keyword discovery for building content clusters; pick it if keyword research for content planning is your main need.
• Kwestify — a keyword and niche research suite with 20+ tools for affiliates; pick it for affiliate niche research.