Drip

Drip is an email marketing and automation platform built for ecommerce and direct-to-consumer brands. It covers the core email work — campaign creation, behavior-based automations, and segmentation — alongside onsite campaigns such as popups and a set of reporting dashboards. Stores connect through native integrations with Shopify, WooCommerce, and BigCommerce, plus more than 90 other integrations, so contact records can carry store data that drives targeting.

The email side starts with a drag-and-drop builder and a library of 50+ templates. Automations are assembled in a visual workflow builder, and prebuilt automations are available so teams don't have to build every workflow from scratch. Segments are dynamic, updating as contact data changes rather than staying static. Onsite campaigns handle popups and other on-site messaging from the same platform, and dashboards report on how campaigns and automations perform.

Pricing starts at $39/month for lists of 1–2,500 people, and costs scale with the number of active contacts and monthly email send volume. A 14-day free trial is available with no credit card required. The $39 plan includes chat and email support; plans at $99/month and above also include live chat support, and the site mentions personalized onboarding for customers. Drip is a web product — no native iOS or Android apps appear on its site — and it exposes a REST API for custom integrations. There is no offline mode or open-source offering.

Best for

• DTC and ecommerce brands on Shopify, WooCommerce, or BigCommerce that want email tied to store data
• Teams running behavior-based automations alongside regular campaigns
• Stores that want email and onsite popups managed from one platform
• Marketers who prefer a visual workflow builder with prebuilt automation starting points
• Brands that need dynamic segmentation based on contact behavior
• Teams that need a REST API to build custom integrations

Frequently asked questions

How much does Drip cost?

Plans start at $39/month for lists of 1–2,500 people. Pricing scales with your number of active contacts and monthly email send volume.

Is there a free trial?

Yes. Drip offers a 14-day free trial, and no credit card is required to start it.

Does Drip work with Shopify?

Yes. Shopify is among its listed integrations, along with WooCommerce, BigCommerce, and 90+ others. A REST API is available for custom integrations.

Is there a Drip mobile app?

The site presents Drip as a web product. No native iOS, Android, or browser extension apps are shown on the pages reviewed.

What support is included?

The $39 plan includes chat and email support. Plans at $99/month and above also include live chat support, and the site mentions personalized onboarding.

Is Drip open source?

No open-source offering or offline mode is visible on the site. It is a hosted web product with API access.

Alternatives

• Mails.ai — an AI-driven email marketing platform; consider it if you want AI handling campaign creation and optimization.
• EmailFlow.ai — AI email automation aimed at engagement and ROI; a fit if AI-led automation matters more than ecommerce-specific store data.
• CuratedLetters — a newsletter builder with no email limits; pick it if you mainly send newsletters rather than behavior-based ecommerce automations.
• SMTP Ghost — AI-powered outreach with advanced personalization; better suited to cold outreach than store-triggered lifecycle email.
• AI Assistants for eCommerce — AI support and recommendations for shoppers; choose it if you want on-site customer support rather than email campaigns.